Spend map
Approved budget and vendor records are organized by rooftop, department, channel, and accountable owner.
Make Google Ads and marketing spend accountable.
Connect campaigns, calls, forms, analytics, inventory promotion, vendor commitments, and source gaps into one dealer-ready measurement view.
Marketing measurement
Source-labeled campaign and shopper signals.
- 01Inventory the approved campaigns and sources
- 02Map spend, calls, forms, and coverage
- 03Separate platform conversions from dealer outcomes
- 04Prioritize the decisions and missing proof
Built to improve decisions, not decorate a dashboard.
Source-health register
Freshness, access, mapping, and coverage gaps are visible instead of silently averaged away.
Tracking reality
Analytics events, platform conversions, leads, appointments, sales, and gross remain separate until the sources reconcile them.
Decision brief
Keep, fix, test, renegotiate, or stop recommendations are tied to the strongest available evidence and named uncertainty.
Useful when the reports are plentiful but the answer is not.
Strong fit
- Vendor reports disagree with each other.
- Budget ownership is unclear across rooftops or channels.
- Analytics coverage is inconsistent or stale.
- Leadership needs a short list of defensible actions.
Important boundary
- A platform conversion is not automatically a dealership sale.
- Economic claims require authorized operational evidence.
- Missing CRM, DMS, accounting, or service data remains a named gap.
- Source access is read-only unless a separate action is approved.
Turn marketing noise into owner-ready decisions.
Tell us the rooftops, vendors, budget sources, analytics systems, and the questions leadership cannot answer today.
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