The complete system: public website, live inventory and vehicle pages, merchandising, lead delivery, financing, rentals, special orders, parts, service, advertising connections, and the inventory feed sent to Google.
Run the whole digital store, not just the homepage.
Pettus Trailers is the fullest expression of the system: the customer-facing site, the live inventory foundation, every major department, the lead handoff, ongoing merchandising, external feed distribution, and the operating work that keeps them connected.
01
Website, inventory & VDPs
Current trailers flow into searchable inventory and vehicle-detail pages with useful unit context, merchandising, and direct next steps.
02
Every revenue path
Sales, financing, rentals, special orders, parts, and service remain visible and connected parts of the same digital store.
03
Leads & ongoing operations
Inventory and department context support the handoff, while the site, content, routes, and public state are maintained as an active operation.
04
Inventory feed sent to Google
A dedicated current-inventory feed is generated and sent to Google as its own distribution layer, with processing and ad delivery checked separately from website publication.
The business logic
One operating system for the whole trailer store.
The customer may be shopping a specific unit, comparing types, arranging financing, renting, ordering, or returning for parts and service. The operation keeps all of those paths connected to the same current inventory and accountable handoffs.
01Ingest and merchandise the store's current trailer inventory.
02Publish useful search, VDPs, departments, and lead paths on the live website.
03Generate and send the eligible current-inventory feed to Google.
04Manage Google Ads, Vehicle Ads, feed processing, leads, and ongoing site operations as connected but separately verifiable systems.
Need one operator to connect the whole digital store?
TeeJay can own the plan across the website, inventory, merchandising, feeds, leads, departments, advertising connections, and ongoing improvements.
