The experience separates selling, trading, and comparing both so the visitor can move according to intent. Each route carries enough context to make the local appraisal or inventory handoff more useful.
01
Clarify the choice
Sell, trade, and compare are treated as distinct customer decisions instead of collapsing everyone into one generic value-your-trade form.
02
Keep the process local
The experience leads toward a real appraisal and a local team, helping the customer understand who handles the next step.
03
Connect to inventory
Customers who want their next vehicle can continue into local inventory rather than reaching a dead end after submitting details.
04
Carry intent forward
The selected path, contact information, vehicle context, and handoff language support a more useful follow-up.
The business logic
Acquisition starts with the owner's decision.
The site is not a dealership homepage with a different logo. It concentrates on one high-value moment and gives each visitor a route that matches what they are ready to do.
01Ask whether the customer wants to sell, trade, or compare.
02Explain the next step before requesting information.
03Connect interested shoppers to local inventory.
04Keep appraisal ownership and follow-up with the local operating team.
Need a focused journey outside the main website?
TeeJay can map the offer, decision paths, data, and operating handoff around the actual customer moment.
