01
Say what you do clearly
Your headline should explain what your business does without making people guess.
Start here
Can a visitor understand your business in under 10 seconds?
02
Say who you help
Make it obvious who the offer is for and what type of customer is a good fit.
03
Say where you work
If you serve a local area, service region, or specific city, say it early and clearly.
04
Show the next step
Calls, quotes, bookings, forms, and consultations should be visible and easy to find.
05
Add trust signals
Photos, testimonials, service details, reviews, and real contact information build confidence.
06
Make mobile easy
If your site is frustrating on a phone, you are almost certainly losing business.
Best practice
What most small business websites get wrong
- Headlines that are vague or too clever to be useful
- No clear phone number, form, or call-to-action above the fold
- Weak explanation of services, service area, or customer fit
- Pages that look nice but do not guide the visitor anywhere
- Mismatch between the website and the Google Business Profile
Need help?
Want help making your site clearer and more effective?
Website clarity is one of the highest-leverage improvements most small businesses can make.